The problem was the need to design new packaging for Troy products that would identify those products with the contemporary furniture store. The shopping bag was designed to hold the box packaging that was already in use. Because furniture has dimension we gave the letter “T” dimension through its positioning on the bag.

“This is reductivist. It’s iconographic. Think of a bag more than as just a bag. Somebody thought of the space of the bag. This is right for the store. It’s a great proportion, since half the clientele is probably male. It’s masculine; it’s hard to make a male bag.”

“This is a cultural badge.”