Celebrating Modern Art: The Anderson Collection
Celebrating Modern Art: The Anderson Collection
Celebrating Modern Art: The Anderson Collection
Celebrating Modern Art: The Anderson Collection
Celebrating Modern Art: The Anderson Collection

Celebrating Modern Art: The Anderson Collection

San Francisco Museum of Modern Art, San Francisco, California, 2000

Description

The challenge with the cover was to find a way to graphically present an extensive art collection without relying on one specific iconographic work or artist. For the book interior, the challenge was to create a design that responded to the work of some 75 different artists in a way that allowed the artworks to stand out individually without conflicting with each other. My cover approach investigated the notion of creating a visual field of forms derived from a deconstructed analysis of the book’s subtitle. Since the focus of the collection is essentially modernist, I felt typography could be used to reference the parallel development of modernist typographic forms and composition. I also needed to create a design that was at once a bold and graphic statement and a modular and flexible system that could be used as a “brand” for other materials created in conjunction with the book.

Collections: 50 Books/50 Covers of 2000
Discipline: Book design
Format: Book

Credits

Design firm
San Francisco Museum of Modern Art
Art director/designer
Tracey Shiffman
Photographer
Ian Reeves, et al.
Illustrator
Tracey Shiffman
Production coordinator
Kara Kirk
Trim size
11 3/4 x 13 inches
Pages
398
Quantity printed
7,200
Compositor
Tracey Shiffman
Typefaces
Sabon, Sabon Expert, Futura Medium
Printer/binder
Mondadori
Papers
200 gsm Phoenix Imperial White Semi-matte, 118 gsm Classic Crest Saw Grass Smooth Text Uncoated
Binding method
Smythe-sewn
Binding materials
Van Heek Scholco, Dubletta cloth
Endpapers
Zanders Efalin, Neuleinin Finish
Editor
Gary Garrels, et al.
Publishers
San Francisco Museum of Modern Art, University of California Press
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