Abnormal Psychology

Abnormal Psychology

Pearson Custom Publishing, Boston, Massachusetts, 2003

Description

This is a course guide for the abnormal psychology course taught by Professor Ken Elliott, Ph.D., a psychology professor at the University of Maine. When the project came to me, I was immediately challenged to develop a cover design that would evoke emotion but retain the dignity and importance of the course material.

Upon seeing the image—later used on the cover—for the first time, I was captivated by its power and grace. I immediately knew that I had found the perfect picture for the book. To enhance the image I opted to produce the cover in only two colors (Pantone 4645 and black). The two colors helped embrace the dignity of the pictures subject matter coupled with the book title.

For the cover typeface I choose Mrs Eaves because I felt that it maintained an air of dignity without conflicting with the cover image. To further enhance the typeface, I opted to use the small caps version.

To complete the book, a matte finish was selected to complement the two colors and the power of the image. This particular finish is subtle but enhanced the dark shades of the image while controlling the lighter areas.

Juror Notes

“A strong idea/concept to express the contents of the book. Hopefully understood by ‘normal’ readers.” Lars Müller

Collections: 50 Books/50 Covers of 2003
Discipline: Book design
Format: Book cover

Credits

Design firm
Pearson Custom Publishing
Creative director
Chris O’Brien
Art director
Kristen Kiley
Jacket designer
Jenna Cutruzzula
Author
Ken Elliott, Ph.D
Editors
Kim Brugger, Amanda Pepper
Publisher
Pearson Custom Publishing
Trim size
8.5 x 11”
Quantity printed
480
Typeface
Mrs.Eaves
Printer
Flagship
Papers
10 pt. coated 1 side, matte finish
Book type
Text
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