ISPO '95 Trade Show

ISPO '95 Trade Show

Nike, Inc., Beaverton, Oregon, 1995

Description

ISPO is a biannual sporting goods trade show held in Munich. As the largest industry trade show in Europe, its audience includes key sporting goods retailers. In 1995, Nike's corporate initiative was "Big Ideas," which suggested an exhibition design focusing on the big creative ideas behind the company's soccer, tennis, outdoor, and women's product lines. The exhibition emphasized two unique footwear designs, using them as educational tools to illustrate Nike's creative process for developing specific footwear technology.

Collections: A Decade of Sports Graphics
Discipline: Environmental graphic design
Format: Exhibit, Information graphic, Artifact

Credits

Design firm
Nike, Inc.
Art directors
Greg Hoffman, John Trotter
Designers
Greg Hoffman, John Trotter
Photographer
Sound Images
Copywriter
Stanley Hainsworth
Fabricator
Exhibits International
Client
Nike, Inc.
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