Blu Dot 2D3D packaging
Blu Dot 2D3D packaging
Blu Dot 2D3D packaging
Blu Dot 2D3D packaging
Blu Dot 2D3D packaging

Blu Dot 2D3D packaging

Werner Design, Minneapolis, Minnesota, 1999

Description

Rather than do three separate packages for three different products, we designed one package that would fit all three, and printed it in one color on corrugate. The products come in vastly different sizes and proportions, so each one simply slips under the appropriate tabs to lock it in place. The exterior label is applied according to the package contents, and a diecut shows the color of the product inside. A handle makes for easy display and portability.

Collections: AIGA 365: 21 (2000)
Repository: Denver Art Museum
Discipline: Package design
Format: Package

Credits

Design firm
Werner Design
Art director
Sharon Werner
Designers
Sharon Werner, Sarah Nelson
Printer
Menasha Corp.
Client
Blu Dot
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