H&R Block identity revitalization
H&R Block identity revitalization
H&R Block identity revitalization
H&R Block identity revitalization
H&R Block identity revitalization
H&R Block identity revitalization
H&R Block identity revitalization

H&R Block identity revitalization

Landor Associates, San Francisco, California, 2000

Description

H&R Block was revitalizing its organization with a new vision to expand well beyond its traditional role as a reliable, approachable tax expert. Through acquisitions and new business development, H&R Block had developed a portfolio of diversified product and service offerings designed to meet all of the financial needs of current clients, as well as prospective clients. From home mortgages to financial planning and investing, H&R Block’s vision was to become an approachable provider of financial services to Main Street America. Landor developed a new corporate identity system, anchored by the green block. The block—an obvious graphic representation of the company’s name—expresses the solid relationship between H&R Block and its customers. Overall, the contemporary identity system communicates a dynamic, new and expanded H&R Block that is emotionally engaged with its financial services clients.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity, Brochure, Corporate communication, Promotion, Signage, Stationery, Website

Credits

Design firm
Landor Associates
Creative director
Margaret Youngblood
Senior design director
Eric Scott
Designers
Kisitina Wong, Cameron Imani, Tina Schoepflin, Irena Blok, David Rockwell, Mary Hayano
Writers
Daniel Meyerowitz, Susan Manning
Account directors
Russ Meyer, Liz Magnusson
Project management
Bill Larsen, Stephen Lapaz
Realization
Tom Venagas
Client
H&R Block
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