Thomas E. Wilson Foods cooked meat packaging

Thomas E. Wilson Foods cooked meat packaging

Duffy, Minneapolis, Minnesota, 2000

Description

IBP approached Duffy about creating a brand of fresh and added-value meats, creating the first national brand for beef and pork. Our audience consists of mothers who are not always confident in knowing how to prepare meats correctly. A brand rooted in heritage, with a modern feel, was created and implemented in packaging, point-of-purchase displays and trucks. Many of the parameters are set by the food industry, including some type sizes, descriptors and package dimensions that conveniently fit in standard-sized freezers. We started with three viable, but different directions. The final solution combined elements of each.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Package

Credits

Design firm
Duffy
Creative director
Alan Colvin
Design director
Kobe Suvongse
Designers
Kobe Suvongse, Joe Monnens, Craig Duffney
Production artist
Mike White
Print production
Bridget Schumacher, Anne Hughes
Photographer
Deborah Jones
Art buyer
Katie Cook
Writers
Mark Wirt, Scott Barger
Printers
Rock Tenn, Cryovac
Client
IBP, Inc.
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