3Com annual report
3Com annual report
3Com annual report
3Com annual report
3Com annual report
3Com annual report
3Com annual report

3Com annual report

Howry Design Associates, San Francisco, California, 2000

Description

When 3Com came to us to do the report, the company had just finished launching its new brand personality. With that new brand came a new message of “Radical Simplicity” that needed to be conveyed to shareholders, customers and employees. The contents of the report had to include 3Com’s product, customers and new message. Our concept, “Radical Simplicity, Rich Connectivity,” illustrated how things we take for granted everyday are actually very complicated and, like technology, took many years to develop into its current simple form. 3Com products have become equally transparent in our lives, due to the fact they are so simple to use. We confirmed that fact through customer testimonials that followed the big-picture message.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Booklet

Credits

Design firm
Howry Design Associates
Art director
Jill Howry
Designer
Calvin Jung
Print production
Shellie Cohen
Photographer
Tom Feiler
Writer
Ethan Place
Typeface
DIN
Trim size
7 x 9 1/2 inches
Printer
Anderson Lithograph
Paper
Mohawk Options
Client
3Com Corporation
Loading...
Loading...