Fisher 1999 annual report
Fisher 1999 annual report
Fisher 1999 annual report
Fisher 1999 annual report
Fisher 1999 annual report
Fisher 1999 annual report
Fisher 1999 annual report

Fisher 1999 annual report

The Leonhardt Group, Seattle, Washington, 2000

Description

The goal in this project was to produce the 1999 annual report for an audience consisting of investment analysts, shareholders and employees. Historically, Fisher has been involved in several disparate businesses. Recently, it has focused on becoming solely a communications and media company. Our idea was to create a manifesto-like report that acts to unequivocally clarify where they are headed, what business they are in and where the potential opportunities lie. Limited color, gritty photos and newsprint-like paper are used as signals for a company reinventing itself. A bold pictorial section describes industry conditions and opportunities, while a diagram deconstructs itself, page by page, in a section of vellum overlays.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Booklet

Credits

Design firm
The Leonhardt Group
Art director
Steve Watson
Designers
Steve Watson, Ben Graham
Project manager
Lori Kent
Photographer
Don Mason, stock
Writers
Steve Watson, Chris Wheeler
Typefaces
Interstate, Screen Metrix
Trim size
12 3/8 x 8 1/2 inches
Printer
GAC/Allied
Papers
Zanders Vellum, NeeKosa Solution Gray
Software
Quark
Client
Fisher Companies, Inc.
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