Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign
Strathmore Elements rebranding campaign

Strathmore Elements rebranding campaign

Rigsby Design, Houston, Texas, 2001

Description

Strathmore Elements’ initial debut in 1994 was the most successful product launch in paper history. By 2001 sales were lagging, the brand was tired. Rigsby Design’s challenge was to reposition the product and reinvigorate the Elements brand. Our approach was to create a series of elegant, edgy collectibles that communicate through a combination of stylish images and provocative editorial content.

Juror Notes

“Very witty. Really fun. Well-designed and thoughtful.”

Collections: AIGA 365: 23 (2002)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity, Brochure, Corporate strategy, Corporate communication, Direct mail, Package, Posters, Artifact, Booklet
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