Tupperware Corporation 2000 annual report

Tupperware Corporation 2000 annual report

SamataMason, Dundee, Illinois, 2001

Description

For the 2000 annual report, Tupperware not only wanted to showcase their products, but to focus on the fundamental strengths of the company: their brand, direct selling channels, expanding marketplaces and growing product lines. The result is a book that continues to support the Tupperware brand and its innovative products, while also placing emphasis on the consumer. In this case, we used bright colors and varnish techniques to show off images of a newer and younger audience that has evolved simultaneously with the design and style of today’s Tupperware products.

Juror Notes

“A great brand extension. Thoughtful and really well done.”

Collections: AIGA 365: 23 (2002)
Discipline: Corporate communications design
Format: Corporate communication, Booklet

Credits

Design firm
SamataMason
Creative director
Greg Samata
Designer
Steve Kull
Photographer
Sandro
Writer
Laurence R. Pearson
Typefaces
Swiss 722, Trade Gothic
Printer
H. MacDonald Printing
Papers
Canson Satin 29 lb. text, Fraser Synergy Citrus Green Smooth 70 lb. text, Utopia One BW Matte 100 lb. text and cover
Client
Tupperware Corporation
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