RED, issues 1 and 2

RED, issues 1 and 2

Ogilvy & Mather, New York, New York, 2001

Description

RED is the first and only in-house publication for the North American region of Ogilvy & Mather Worldwide, the eighth-largest communications agency in the world. RED was created in 2001 to showcase the best creative work in the region and to increase communication between Ogilvy’s 2,100 employees in North America.

Each issue of RED is 12 pages; 4 pages of every issue are dedicated to case studies that highlight Ogilvy’s best work— breakthrough campaigns that typically appear in a variety of media, including TV, print, outdoor, interactive and direct marketing.

Juror Notes

“As opposed to a lot of large publications, this one actually takes advantage of its scale.”

“It’s so well written. There’s a real marriage of editorial and art.”

Collections: AIGA 365: 23 (2002)
Discipline: Editorial design
Format: Corporate communication, Magazine

Credits

Design firm
Ogilvy & Mather
Creative directors
Rick Boyko, Brian Collins
Designer
David Israel
Editor
Tonice Sgrignoli
Writer
Tonice Sgrignoli
Client
Ogilvy & Mather
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