Fervor Creative Stationery

Fervor Creative Stationery

Fervor Creative, Inc., Scottsdale, Arizona, 2003


After moving into our new office, we wanted to create name recognition and build a unique image. Our idea was to use our name photographed in odd and therefore memorable locations. The photography mimics our approach of simple and direct messaging and is devoid of a specific style, which speaks to our ability to adapt to different solutions effectively. The details were of equal importance. We used double-thick cards and letterpress printing on a high-cotton-content stock to create a tactile experience that complements the visual impact.

Juror Notes

It is so nice to see a well executed, well thought out, and well applied idea.

Collections: AIGA 365: 25 (2004)
Discipline: Brand and identity systems design
Format: Logo, Stationery


Design firm
Fervor Creative, Inc.
Creative directors
Jami Pomponi Alire, Don Newlen
Art directors
Jami Pomponi Alire, Don Newlen
Paul Reed
Prisma Graphic
Printing method
Four-color process, Creo Trendsetter direct-to-plate system, letterpress
Mohawk Superfine Ultra White Eggshell 70 lb. text, 100 lb. cover, 110 lb. cover
DIN Bold
Fervor Creative, Inc.