Bumble and bumble. University catalogue
Bumble and bumble. University catalogue
Bumble and bumble. University catalogue

Bumble and bumble. University catalogue

Bumble & Bumble, New York, New York, 2004

Description

Our intention was to communicate to our primary audience —our salon network—the value and difference that education will make to their businesses, and to increase attendance at Bb.U. The secondary audiences are potential partner salons, prospective employees, and the press.

We used clear and compelling statements, behind-the-scenes imagery, and testimonials and charts to illustrate the positive effect that education can have on the salon business. Multiple promotional pieces for Bb.U and its two schools were combined in one book; detailed course information and forms slip into the catalogue dust jacket.

The piece has been used as a marketing tool to increase participation at Bb.U, which since it’s launch in August 2004 has increased by 60%; as a prospecting tool to open new salons; and as a PR tool.

Collections: AIGA 365: 26 (2005)
Discipline: Corporate communications design
Format: Catalogue, Booklet

Credits

Design firm
Bumble & Bumble
Creative director
Alexander Brebner
Art director
Helen Steed
Illustrator
Peter Arkle
Photographer
Michael Gordon, Tim Hawkins
Production director
Thomas Pauly
Production artist
Curtis Smith
Editor
Stacey Gomez
Writer
Kim Smith
Copywriter
Alexander Brebner
Printer/binder
Match Fine Printing
Printing method
Offset
Papers
Mohawk, Navajo, Brilliant White, 100 lb. double thick cover, Mohawk Navajo, Brilliant White, 80 lb. text, McCoy Hi-White 100 lb. text, gloss, 12 mil clear flexi vinyl dust jacket
Typefaces
Avenir, Clarendon, Interstate
Client
Bumble and bumble University
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