Art Institute of Boston
Art Institute of Boston
Art Institute of Boston
Art Institute of Boston
Art Institute of Boston
Art Institute of Boston

Art Institute of Boston

Visual Dialogue, Boston, Massachusetts, 2006

Description

Although one of the best art schools in the Northeast, previous admissions materials for the Art Insititute of Boston (AIB) didn’t reflect the quality of the school or the kind of students they wanted to attract. Before beginning the creative process, Visual Dialogue partnered with research firm Topic 101 to conduct an online survey of prospective students still in high school and incorporated their feedback into the design. The resulting 200-page book was shot entirely by AIB photo students to give a visual feel for what the school is really like, while the copy speaks in a direct, “unvarnished” voice. We should mention that qualified applications more than doubled after our new design was introduced.

Juror Notes

“Successful design collection for the Art Institute of Boston. A thorough, well-designed book!”

Collections: AIGA 365: 28 (2007)
Discipline: Corporate communications design
Format: Brochure, Corporate communication, Promotion

Credits

Design firm
Visual Dialogue
Creative director/art director
Fritz Klaetke
Designers
Jesse Hart, Fritz Klaetke
Photographers
Brian Aderer, Maria Arabbo, CJ Heyliger, Jackie Munoz
Copywriters
Dorene Dzuiba (Soapbox), Visual Dialogue
Content strategist
Susan Battista (Topic 101)
Typeface
Frutiger
Printer
Quinn Printing
Printing method
4/C offset
Binding method
Perfect
Paper
Monadnock Astrolite PC 100, white, 100 lb., cover and text, smooth
Client
The Art Institute of Boston at Lesley University
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