Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)
Semillero (http://www.grupowprojects.com/semillero/semillero.htm)

Semillero (http://www.grupowprojects.com/semillero/semillero.htm)

Grupo W, Saltillo, Coahuila, Mexico, 2006

Description

This is the official website for a school in Mexico named “El Semillero” (seed plot), where trainee students can attend courses and have the preparation they need to be part of an advertising agency.

Juror Notes

“With a joyous and playful aesthetic, this site manages to evoke the limitless possibilities of our childhood imagination, while still satisfying a more grown-up desire for sophistication. The unified aesthetic, a seamless blending of interaction, animation and sound design, is a reward in and of itself. The user wants to explore all the content and spend as much time in this world as possible.”

Collections: AIGA 365: 28 (2007)
Discipline: Experience design
Format: Illustration, Website

Credits

Design firm
Grupo W, Saltillo
Creative director/designer
Miguel Calderon
Designer/illustrator
Cesar Moreno
Production director
Ulises Valencia
Copywriter
Ruben Ruiz
Interactive designers
Sebastian Mariscal, Cesar Moreno
Structural designer
Raul Uranga
Client
Semillero, Escuela de Creativos
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