American Express Mint

American Express Mint

BIG Design, Ogilvy, 2007

Description

BIG was asked to develop a complete brand identity for a new product offering from American Express. Mint is a teen’s entry into the prestigious American Express family. The expression BIG created for Mint positions the product as a badge, a signifier of adulthood and an object of desire, rather than just a plastic supplement to cash. The poster is an abridged graphic standard, a documentation of the design process and a memento for the project.

Collections: AIGA 365: 29 (2008)
Discipline: Corporate communications design
Format: Posters

Credits

Design firms
BIG Design, Ogilvy
Creative directors
Brian Collins, Chuck Rudy
Art directors
David Harlan, Apirat Infahsaen
Designers
David Harlan, Apirat Infahsaen
Illustrators
David Harlan, Apirat Infahsaen
Photographers
David Harlan, Apirat Infahsaen
Writers
David Harlan, Apirat Infahsaen
Printing method
6-color offset
Paper
McCoy Silk, 100 lb. (cover)
Typefaces
Century Schoolbook, Gotham, Missionary (custom)
Client
American Express
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