Dogpeople, Logo

Dogpeople, Logo

Smog Design, Inc., Los Angeles, California, 2007

Description

This is an identity for a new pet-products company, specializing in natural, therapeutic food for dogs. The client requested a smart, modern logo to support their mission: to promote healthy lifestyles for dogs and to provide ways for people to nurture the special bond they share with their dogs. The Dogpeople logo has an “a-ha” quality that reinforces this connection.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Logo

Credits

Design firm
Smog Design, Inc.
Art directors
Jeri Heiden, Glen Nakasako
Designer
Glen Nakasako
Typeface
Coquette
Client
Dogpeople
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