Laser Awesome

Laser Awesome

Primal Screen, Atlanta, Georgia, 2008

Description

Laser Awesome is a two-hour, primetime action block on Nicktoons Network. The main challenge was to create an entertaining interstitial that was distinctive from the programming and fit the network positioning of fun and irreverence. This montage is made up of bumpers and identities that feature a giant hot dog who finds himself in situations of escalating awesomeness. It is a silly, whimsical send-up of the action-movie genre. 

Juror Notes

Hysterical; laser awesome. 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Animation, Brand and identity systems, Video

Credits

Design firm
Primal Screen
Creative director
Douglass Grimmett
Production director
Teresa Cloud
Animators
Brennan Isbell, Robert Shetler
Art director
Robert Shepps
Music
Stephen Mank
Producer
Hunter Matheson
Client
Nicktoons
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