Massachusetts General Hospital Redesign
Massachusetts General Hospital Redesign
Massachusetts General Hospital Redesign
Massachusetts General Hospital Redesign

Massachusetts General Hospital Redesign

Massachusetts General Hospital, Boston, Massachusetts, 2008

Description

The goal of the new massgeneral.org is to engage a consumer-patient audience in an ever-changing consumer-health-care-driven landscape. The new website provides modernized design and functionality to more than 400 entities across the hospital and, through a centralized content-management system (CMS), offers new ways to create, publish and edit content.

Most importantly, the CMS allows publishers to make relationships with online content to present the most important and contextually relevant information to the hospital’s primary target audience of prospective patients, existing patients, caregivers and referring physicians during their online hospital decision-making process.

Juror Notes

This hospital site is exceptional for the accessibility of its deep content. We are convinced that users will not only find what they need quickly but also gain a sense of assurance from the experience. 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Website

Credits

Design firm
Massachusetts General Hospital
Creative director
Gene Lee (IconNicholson)
Art director
Gretchen May
Interactive designer
Benjamin Ashfield (IconNicholson)
Information architect
Leslie Dann (IconNicholson)
Content strategist
Michael Spinella (IconNicholson)
Producer
Kristen Drury
Photographer
Bill Truslow
Writer
The Hired Pens
Editor
Dawn Scarola
Production director
Shawn M. Gross
Production coordinator
Octavio Marin (IconNicholson)
Production manager
Jeni Cram
Client
Massachusetts General Hospital
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