EmblemHealth Brand Book
EmblemHealth Brand Book
EmblemHealth Brand Book
EmblemHealth Brand Book
EmblemHealth Brand Book
EmblemHealth Brand Book

EmblemHealth Brand Book

Siegel+Gale, New York, New York, 2008

Description

Two New York health insurers, GHI and HIP, merged to form EmblemHealth. The resulting company needed to unify and inspire its employees, while encouraging a fresh perspective.

We developed a brand book that celebrated their shared strengths and galvanized them to work as a cohesive whole. The book includes two sections: the first introduces the EmblemHealth brand platform (mission, promise, values, voice); the second recommends “real world” behavioral tactics and offers fun, engaging interactive activities (e.g., Emblem stickers) to help employees live the brand.

Juror Notes

Simple yet fun; a recognizable symbol; playful. Nice way of involving employees in the new identity. 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brochure

Credits

Design firm
Siegel+Gale
Creative director
Young Kim
Art director
Michelle Matthews
Designer
Luma Eldin
Photographer
J. J. Sulin
Production director
Steffanie Haase
Writer
Frank Oswald
Project manager
Lisa King
Printers
DG3, WorkFlowOne
Binding methods
Perfect, PUR glue
Papers
Mohawk Options, PC 100, Bright White, 100 lb., cover; Mohawk Options, PC 100, White, 100 lb., text, smooth; Strip-Tac, 60 lb., semi-gloss
Typeface
Gotham
Client
EmblemHealth
Loading...
Loading...