Encore Careers

Encore Careers

Landor Associates, San Francisco, California, 2008

Description

The inspiration for the Encore Careers visual identity came from a quote by noted cultural anthropologist Mary Catherine Bateson: “The famous midlife crisis is a search for punctuation, for the feeling that one is making a new start.” The semicolon as a graphic device is the focal point of the identity. The design aligns one’s earlier career with possibilities for the future. The Encore Careers movement is creating broad awareness and appeal around a galvanizing idea, building a community of passionate followers and spreading the word virally.

Juror Notes

The application makes the logo come alive; encourages whoever is implementing the mark to have fun. 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Logo

Credits

Design firm
Landor Associates
Art director
Paul Chock
Creative director
Christopher Lehmann
Designer
Gaston Yagmourian
Photographers
Bill Bamberger, stock
Production director
Jo Clarke
Production artist
Michael Weil
Writer
Cori Constantine
Project managers
Justin Epstein, David Perls
Typeface
Foundry Sterling
Client
Encore Careers
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