Jme is an eclectic collection of products inspired by Jaime Oliver’s relaxed approach to eating, entertaining and enjoying life. The distinctive logo and corporate identity has a fresh, emotive and considered feel. It is collaborative and adaptable, allowing the Jme brand to exist in a fluid and natural way.

The striking original packaging for this eclectic lifestyle range reflects the specific function of each product it contains, and uses the bold Jme logo as a way of holding the collection together. In addition, where possible all packaging is 100-percent recyclable or is recycled.

Simply captures the essence of the client.