Denver Center Theatre Company 2009-10 Season Poster Series
Denver Center Theatre Company 2009-10 Season Poster Series
Denver Center Theatre Company 2009-10 Season Poster Series
Denver Center Theatre Company 2009-10 Season Poster Series
Denver Center Theatre Company 2009-10 Season Poster Series
Denver Center Theatre Company 2009-10 Season Poster Series

Denver Center Theatre Company 2009-10 Season Poster Series

Cactus, Denver, Colorado, 2009

Description

The Denver Center Theatre Company is a top-tier, Tony Award–winning theater company, known for their thought-provoking and compelling plays. To promote its 2009–2010 season, we created a series of posters as bold and energetic as the plays themselves. We had the challenge of presenting each play individually while also branding the entire season as a collection of curated shows.

We intended each poster to spark curiosity about its featured play by designing it to hint at the play’s story line twice. We did this by pairing a visual metaphor on one side with a thought-provoking statement within a statement on the other side. This two-sided approach enabled us to create a back-and-forth interplay between the headlines and visuals, and additionally allowed for creativity in how the posters could be displayed around town.

In an effort to create a well-defined and consistent visual presence for the theater company, we kept the color palettes simple and bold, and the illustration style as minimal as possible. By combining simple iconography and juxtapositions, we were able to communicate messages that were straightforward, complex and open-ended, all at the same time.

Juror Notes

Clever graphics, plus a touch of humor and wonderful production make these posters engaging, memorable and perfect for this promotion.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Cactus
Creative directors
Norm Shearer, Brian Watson
Designer
Jorge Lamora
Illustrator
Jorge Lamora
Production artist
Lindsey Beal
Writer
Brian Watson
Client
Denver Center Theatre Company
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