SL Green Realty 2009
SL Green Realty 2009
SL Green Realty 2009
SL Green Realty 2009
SL Green Realty 2009
SL Green Realty 2009

SL Green Realty 2009

Addison, New York, New York, New York, 2010

Description

Project brief: Despite market fluctuations and real estate cycles, SL Green’s solid and well-managed portfolio of high-quality skyscrapers is strongly positioned for long-term performance.

Approach: This message was simply and boldly expressed through a set of information graphics, an unflinching series of performance figures and an original photo essay that focused tightly on the facade of selected SL Green properties, reflecting the energy and flux of the environment that surrounds them. The high-gloss photography and tactile uncoated paper underscore the steel, glass and stone of the architecture.

Effectiveness: The client and we consider this piece effective as a successful example of the client’s strategy made visible. It combines the qualities of being focused, intelligent and impactful.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Corporate communications design
Format: Brochure, Corporate communication, Booklet, Annual report

Credits

Design firm
Addison, New York
Art director
Jason Miller
Designer
Jason Miller
Photographers
Adrian Gaut, Mark Mahaney
Project manager
Michelle Steg Faranda
Printer
Earth Thebault
Printing method
Offset
Binding method
Perfect
Pages
104
Quantity printed
7,000
Trim size
9 x 10.5
Paper
Finch Opaque, Vellum, 80 lb., text; Neenah Classic Crest, Saw Grass, 100 lb., text; Sappi McCoy, 100 lb., cover
Client
SL Green Realty Corp
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