Mode of Transformation
Mode of Transformation
Mode of Transformation
Mode of Transformation
Mode of Transformation
Mode of Transformation
Mode of Transformation

Mode of Transformation

VSA Partners, Chicago, Cohoes, New York, 2010

Description

Project brief: Mohawk contacted VSA to conceptualize, design and produce a promotion for Superfine.

Approach: VSA presented concepts for the promotion and developed an initial creative presentation with the team.

Effectiveness: Mode of Transformation has elevated the Mohawk experience and has significantly increased Superfine sales since its release. This piece has not only elevated the brand but also proven to be extremely popular and sought-after by bicycle aficionados.

Juror Notes

“Mohawk Papers is about beauty and performance.” This book delivers that.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Promotional design and advertising
Format: Brochure, Promotion, Booklet

Credits

Design firm
VSA Partners, Chicago
Creative director
Jamie Koval
Art director
Dan Knuckey
Designer
Ian Koenig
Writer
Hojo Willenzik
Printer
American Printing Company
Client
Mohawk Fine Papers
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