The creative strategy was to create a station ID supporting Nick Jr.’s brand message, which reflects and encourages the nurturing relationships between a caregiver and a child. The big monster in the spot represents the parental figure and demonstrates a playful, nurturing relationship with the child-size monster. The design parameters consisted of using organic materials familiar to a preschooler. The spot’s narrative and graphic style communicate Nick Jr.’s image to an audience of preschoolers aged two to five, and their caregivers. The result is a spot that is both entertaining and effective as a station ID.