The Dog School Identity Materials

The Dog School Identity Materials

Studio A, Alexandria, Virginia, 1995

Description

Purpose: To create an identity for a new company whose primary business is training dogs.
Creative strategy: We use positive dog commands to reinforce the activity involved in each item.
Why we value this project: It’s fun! It has a sense of humor!
Why we believe it demonstrates excellence in communication graphics: Ask your judges. They picked it. (Or see question above).

Collections: Communication Graphics: 17 (1996)
Discipline: Brand and identity systems design
Format: Brand identity, Logo

Credits

Design firm
Studio A
Graphic designers
Antonio Alcala, John Jackson
Illustrator
John Jackson
Paper
Hopper Protera
Client
The Dog School
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