Princeton University “With One Accord” Fundraising Campaign Banners

Princeton University “With One Accord” Fundraising Campaign Banners

Pentagram, New York, New York, 1996

Description

In 1995, the development department at Princeton University launched a major capital campaign keyed to the school’s 250th anniversary. Pentagram was asked to coordinate all the materials related to the campaign, which included these fundraising campaign banners as well as brochures, invitations, programs, folders, newsletters, stationery, buttons, sweatshirts, and environmental graphics.

The campaign theme “With One Accord” —words that appear in the last verse of Princeton’s alma mater—was suggested by the client.

Collections: Communication Graphics: 18 (1997)
Discipline: Brand and identity systems design
Format: Brand identity, Artifact

Credits

Design firm
Pentagram
Art director
Michael Bierut
Graphic designers
Michael Bierut, Emily Hayes
Photographer
Dorothy Kresz
Client
Princeton University
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