MacMillan Bloedel 1996 Annual Report
MacMillan Bloedel 1996 Annual Report
MacMillan Bloedel 1996 Annual Report

MacMillan Bloedel 1996 Annual Report

SamataMason, Chicago, Illinois, 1996

Description

As a company that works in cyclical forest-product businesses, MacMillan Bloedel is under constant pressure to react to short-term market shifts. This report is intended to serve as a workbook to outline and explain the logic behind MacMillan Bloedel’s overall structure and its reasons for staying in businesses that may be experiencing down cycles. The report is constructed from non-traditional annual report papers that feature MacMillan Bloedel’s own packaging and lightweight coated products.

Collections: Communication Graphics: 18 (1997)
Discipline: Corporate communications design
Format: Corporate communication, Illustration, Booklet

Credits

Design firm
SamataMason
Art director
Dave Mason
Graphic designers
Pamela Lee, Dave Mason
Illustrator
Pamela Lee
Photographer
James LaBounty
Writer
Deirdre Holmes
Typeface
Bembo
Printer
H. MacDonald Printing
Papers
MacMillan Bloedel Linerboard, Pacifica Gloss, Simpson Coronado SST
Client
MacMillan Bloedel
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