Sonus Pharmaceuticals 1995 Annual Report
Sonus Pharmaceuticals 1995 Annual Report
Sonus Pharmaceuticals 1995 Annual Report

Sonus Pharmaceuticals 1995 Annual Report

The Leonhardt Group, Seattle, Washington, 1996

Description

In 1995, the year of its initial public offering, Sonus Pharmaceuticals was beginning its groundbreaking research in ultrasound imaging. The company needed to familiarize investors with this research, including its revolutionary product EchoGen. Highly acclaimed in the medical community, EchoGen persists in the body for fifteen minutes—a lifetime in ultrasound technology.

The design of the annual had two major elements. EchoGen was making headlines in the medical community, so a tabloid-style annual was adopted—direct, honest, and in the moment. Time was the second element, and the “tick tock” lettering on the cover reflected the benefits of this technology.

Collections: Communication Graphics: 18 (1997)
Discipline: Corporate communications design
Format: Corporate communication, Booklet

Credits

Design firm
The Leonhardt Group
Creative director
Ray Ueno
Graphic designers
Ray Ueno, Renée Sullivan, Jeff Welsh
Writer
Lynn Parker
Typeface
Centaur
Printer
Lithocraft
Paper
Hammermill
Client
Sonus Pharmaceuticals, Inc.
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