The creative challenge was to enhance Nickelodeon’s brand during a 3-D promotional event—with the added challenge of producing spots that could air beyond the event.

Strategically, we created station messages that supported Nickelodeon’s brand. We challenged ourselves to find a 3-D technology that didn’t distort the image, thereby allowing kids to view our spots with or without the 3-D glasses and after the event. The spot’s narrative and graphic style communicate a new way to watch Nickelodeon to an audience aged six to eleven. The campaign reflects the imagination and playfulness of being a child.