Reliance Steel & Aluminum Co. 1997 Annual Report
Reliance Steel & Aluminum Co. 1997 Annual Report
Reliance Steel & Aluminum Co. 1997 Annual Report
Reliance Steel & Aluminum Co. 1997 Annual Report
Reliance Steel & Aluminum Co. 1997 Annual Report

Reliance Steel & Aluminum Co. 1997 Annual Report

Louey/RubinoDesign Group Inc., Santa Monica, California, 1997

Description

Following its third successful year as a public company, Reliance Steel & Aluminum wanted to outline not only the story of their excellence but also the reasons and the philosophy of their growth: customer service, product diversification, and increased market share through acquisition.

Using transparent vellum sheets that involve the reader in the story as they unfold, we told the story of management’s approach to a hard-core manufacturing business with a sophisticated attitude. The goal is quietly stated on the vellum while the dramatic duotone photography shouts the results in bold white type. The shape of the book, its rounded corners and bolt binding, reflects the products that the company produces.

Collections: Communication Graphics: 19 (1998)
Discipline: Corporate communications design
Format: Corporate communication, Booklet

Credits

Design firm
Louey/RubinoDesign Group Inc.
Creative director
Robert Louey
Graphic designers
Robert Louey, Tammy Kim
Photographer
Eric Tucker
Writer
Kim Feazle
Typeface
Trade Gothic
Printer
Lithographix
Papers
Mead Signature Dull, Gilbert Gilclear Medium
Client
Reliance Steel & Aluminum
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