Molecular Biosystems 1998 Annual Report
Molecular Biosystems 1998 Annual Report
Molecular Biosystems 1998 Annual Report
Molecular Biosystems 1998 Annual Report
Molecular Biosystems 1998 Annual Report

Molecular Biosystems 1998 Annual Report

Cahan & Associates, San Francisco, California, 1998

Description

A substantial portion of ultrasound images are unfit for diagnostic purposes because of poor contrast. Molecular Biosystems has created a contrast agent that dramatically increases the readability and clarity of ultrasound images. In order to capture the importance of this significant development, we presented a series of murky photographs, along with questions asking the reader to identify and “diagnose” the contents of each photo. Obviously, these questions are very difficult to answer. The quiz-like exercise is analogous to the physician’s predicament in trying to make accurate diagnoses without clear images.

Collections: Communication Graphics: 20 (1999)
Discipline: Corporate communications design
Format: Booklet

Credits

Design firm
Cahan & Associates
Creative director
Bill Cahan
Designer
Kevin Roberson
Photographers
Ken Probst, Various
Copywriters
Bob Giargiari, Kevin Roberson
Typeface
Trade Gothic
Printer
George Rice & Sons
Paper
French Dur-O-Tone, Vintage Velvet
Client
Molecular Biosystems
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