The Modern Way Kenaf Paper Kit/Studio Flux Business System

The Modern Way Kenaf Paper Kit/Studio Flux Business System

Studio Flux, Minneapolis, Minnesota, 1996

Description

The Modern Way Kenaf Paper Kit consists of one little book introducing tree-free kenaf paper and one little swatchbook. The kit demonstrates our philosophy of maximum impact with minimum resource consumption, using renewable resources like soy-based ink and tree-free paper, and conserving energy by ganging the printing of the books with our letterhead on an 8.5” x 11” sheet—resulting in a narrower letterhead. The kit folder is printed on kenaf card stock with reply and business cards. While promoting kenaf and educating our clients, the kit also promotes our studio.

Collections: The Greening of Design
Discipline: Brand and identity systems design
Format: Brand and identity systems, Stationery

Credits

Design firm
Studio Flux
Creative directors/designers
John J. Moes, Holly A. Utech
Writers
John J. Moes, Holly A. Utech
Typefaces
Huxley, Engraver’s, Franklin Gothic, Rockwell
Printer
Fast Print
Paper
Vision Paper Trailblazer Tree-Free Kanaf
Client
Studio Flux
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