Smith Sport Optics Sunglasses Packaging

Smith Sport Optics Sunglasses Packaging

Hornall Anderson Design Works,Inc., Seattle, Washington, 1996

Description

The earthy chipboard sunglasses package is in stark contrast to the competitors’ pristine glass and lucite box, but its rough-hewn simplicity and solid construction make it a useful keepsake for the buyer. To present Smith Sport Optics as environmentally sensitive, Hornall Anderson selected a thick, fibered chipboard for the box and left it unprinted, choosing instead to emboss the company’s name on the lid and apply colored labels to the bottom half. Color-coordinated tags are tied to the product with string. The hang-tags relate graphically and help establish the industrial/archival quality when displayed in the retail environment, with the sunglasses but without the box.

Collections: The Greening of Design
Discipline: Package design
Format: Logo, Package

Credits

Design firm
Hornall Anderson Design Works,Inc.
Art director
Jack Anderson
Designers
Jack Anderson, David Bates
Typefaces
Futura Condensed, Square Slab 711A
Printer
Union Bay Label
Papers
French Dur-O-Tone Speckletone, Standard Box Stock
Client
Smith Sport Optics, Inc.
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