This Annual Report Is Trash
This Annual Report Is Trash
This Annual Report Is Trash

This Annual Report Is Trash

Pattee Design, Des Moines, Iowa, 1996

Description

This provocative 1991 report was originally intended to help local business and community leaders reevaluate their attitudes about waste management. But since the Metro Waste Authority (MWA) had achieved very little public awareness at the time, the piece actually solved two problems. First, it positioned the MWA as a proactive, environmentally aware public agency. Second, it inspired people to reduce the amount of waste they generated. During design and production, care was taken to minimize the use of material. The paper stock, which included grocery sacks and pulp made from old newspapers, underscored the agency’s mission and message.

Collections: The Greening of Design
Discipline: Corporate communications design
Format: Corporate communication, Annual report

Credits

Design firm
Pattee Design
Art director
Steve Pattee
Designers
Steve Pattee, Kelly Stiles
Photographer
Pattee Design
Copywriter
Mike Condon
Typeface
Franklin Gothic
Printer
Professional Offset
Papers
Jerusalem Paperworks (Hand Made), Simpson Quest
Client
Metro Waste Authority
Loading...
Loading...