Strange Bedfellows CD

Strange Bedfellows CD

Capitol Records, Hollywood, California, 1997

Description

Periodically, we are asked to provide a sampler of our upcoming releases for our marketing department. In this case, the South X Southwest music convention in Austin, Texas, provided the incentive. We’re always looking for ways to get noticed and to actually have our music listened to; a good conceptual package could help that cause. We heard that our marketing team wanted to rent an old rusty bed and roll it down the main street of Austin and give away these promotional compact disks. We’re not sure if that happened, but flattered that we inspire such pranks.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Promotion

Credits

Design firm
Capitol Records
Art directors
Tommy Steele, George Mimnaugh
Graphic designers
Tommy Steele, George Mimnaugh
Photographer
Larry Dupont
Typeface
Futura Condensed
Printer
AGI, Inc.
Paper
10pt. C1S Board
Client
Capitol Records
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