Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as
Hudson Gavin Martin ©h®is™as

Hudson Gavin Martin ©h®is™as

Alt Group Limited, Auckland, New Zealand, 2008

Description

We were charged with developing a Christmas gift for intellectual property law firm Hudson Gavin Martin. The concept of three is an important part of the Hudson Gavin Martin brand. Christmas was stated three times and the gift itself was in three parts: wine, a rolling pin and a candle—all the ingredients for a celebration, or three. A holy trinity, if you will.

Juror Notes

The ©h®is™as as type was a bit tough to decipher. The tactile quality of the materials was irresistible. Highly conceptual, wonderfully tactile!

These three materials—grain, wood and wax—are exciting together. Message and typography is confident and authentic. An object of desire!

Intellectual property is a subject that is often difficult to grasp. The brilliance of showing the same object shaped in three different materials pays homage to this.

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Artifact

Credits

Design firm
Alt Group Limited
Creative director
Dean Poole
Designers
Aaron Edwards, Tony Proffit
Fabricators
Monument, Woodcroft Industries, Notre Vie
Manufacturer
Ngatarawa Wines
Typefaces
Helvetica Neue, Didot
Client
Hudson Gavin Martin
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