Corning “Future” TV ad
Corning “Future” TV ad
Corning “Future” TV ad
Corning “Future” TV ad
Corning “Future” TV ad
Corning “Future” TV ad
Corning “Future” TV ad

Corning “Future” TV ad

Imaginary Forces, Hollywood, California, 2000

Description

Imaginary Forces’ concept for Corning was an abstract roller coaster ride through a fiber-optic tube. As nothing created in the computer has the detailed characteristics of actual light shot on film, several detailed glass models were built that reflected light and carried it in a specific direction. After this, the process was three-fold. First, a series of moves and light effects were shot on the models. Then the footage was manipulated in the Flame, adding exaggerated turns and speed changes. Finally the selects were edited in the Avid, to control the pace of the spot and to hit the appropriate music cues. The constant twists and turns, combined with the selective bullet pointing of information in the form of light, conveys the feeling that Corning’s fiber optic technology is like drinking out of a fire hose of information.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Advertisement, Motion graphic

Credits

Design firm
Imaginary Forces
Creative director
Peter Frankfurt
Director/art director
Adam Bluming
Designers
Adam Bluming, Philip Shtoll, Joel Lava
Executive producer
Saffron Kenny
Producer
Candy Renick
Editors
Philip Shtoll, Jeff Consiglio
Inferno artists
Kirk Balden, Clyde Beamer
2-D animator
Josh Graham
Coordinator
Brian Kludas
Advertising agency
Doremus
Agency producer
Kate Ayrton
Agency creative director
Danny Gregory
Agency art director
Guy Marino
Music
tomandandy
Client
Corning
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