Graves January Press Kit for Target Stores

Graves January Press Kit for Target Stores

Design Guys, Minneapolis, Minnesota, 1998

Description

This press kit was developed for distribution at a press event staged at the Whitney Museum of American Art. The kit was intended to be one of the takeaways at an event where the press was being introduced to a sizable share of the Michael Graves product line for Target Stores. The kit also reflects the sophisticated yet fun attitude with which the line was to be marketed.

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
Design Guys
Creative director
Steven Sikora
Designer
Dawn Selg
Photographers
Darrell Eager, Lars Hansen
Typefaces
Avant Garde, Adobe Garamond
Printer
Heartland Graphics
Paper
Potlatch Vintage Velvet 80# Cover, 16 pt. Caroline
Client
Target Stores
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