General Magic 1998 Annual Report
General Magic 1998 Annual Report
General Magic 1998 Annual Report
General Magic 1998 Annual Report
General Magic 1998 Annual Report
General Magic 1998 Annual Report
General Magic 1998 Annual Report

General Magic 1998 Annual Report

Cahan and Associates, San Francisco, California, 1999

Description

General Magic wanted to convey the idea that the user voice interface was the next frontier in communication. What seemed most compelling was simply the idea of your own voice being the next interface with the digital environment. Ironically, people have always tried to control their televisions, cars and computers by speaking to them. Now, General Magic wants to make the human voice the logical replacement for the graphical user interface (GUI). We made a case for voice as the most natural way to communicate throughout the world.

Collections: AIGA 365: 21 (2000)
Discipline: Corporate communications design
Format: Booklet

Credits

Design firm
Cahan and Associates
Art director
Bill Cahan
Designer
Bob Dinetz
Project manager
Liza Thomson
Photographer
Various
Writers
Thom Elkjer, Bob Dinetz
Typeface
Akzidenz Grotesk
Trim size
5 1/2 x7 1/2
Printer
Lithographix
Paper
Potlatch McCoy
Client
General Magic
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