Coach Brand Identity
Coach Brand Identity
Coach Brand Identity
Coach Brand Identity

Coach Brand Identity

Coach (In-House), 1998

Description

The creative strategy behind our packaging program was to strengthen and refresh Coach’s brand identity, communicating a sense of confidence, intelligence, and a contemporary point of view through elements that can only be Coach. The signature color hints at the richness of Coach’s mahogany leather. A custom overall embossing cylinder was developed and applied to give the paper a tactile sense and the illusion of depth. The debossed registration stamp is consistent with the branded registration stamp on the inside of every Coach piece. The Coach wordmark was embossed and stamped in custom gold foil, while the classic lozenge logo was foil stamped on the sides, providing the final accent.

Collections: Communication Graphics: 20 (1999)
Discipline: Package design
Format: Package

Credits

Design firm
Coach (In-House)
Creative director
Reed Krakoff
Art director/designer
Pamela Libonati
Writer
Patti Day
Typefaces
AT Sackers Heavy Gothic, Akzidenz Grotesk Light
Printer
Modern Arts Packaging Company
Paper
Custom Kraft Beater-Dyed Paper
Client
Coach
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