Make It Bigger book
Make It Bigger book
Make It Bigger book
Make It Bigger book
Make It Bigger book
Make It Bigger book
Make It Bigger book

Make It Bigger book

Pentagram, New York, New York, 2002

Description

In Make It Bigger Paula Scher surveys her three decades of work (so far) and provides a firsthand account of the complex interpersonal dynamics that dictate so much of the design process. Because the designer is presenting her own work here, the book’s size is deliberately modest. (The compact scale also plays against the title for a characteristic note of absurdity.) The book is designed to be its own object. Edge-stained pages and a tight-back binding are used to “package” it in typography that wraps around all sides. The typeface Akzidenz Grotesk is used for its easy readability and its capacity to look both approachable and aggressive at the same time.

Collections: 50 Books/50 Covers of 2002
Discipline: Book design
Format: Book

Credits

Design firm
Pentagram
Art director
Paula Scher
Designers
Sean Carmody, Tina Chang, Keith Daigle, Paula Scher
Trim size
9 1/4 x 6 1/2 inches
Pages
272
Quantity printed
7,500
Typeface
Akzidenz Grotesk
Printer
Phoenix Color Corp.
Papers
Advance Agro AA Woodfree 140 gsm, Sinar Mas 1KPP Woodfree 140 gsm, Hanchang Red Rose double-sided artboard 310 gsm, Shinmoorim neo-glossy 140 gsm
Binder
Phoenix Color Corp.
Binding method
Sewn, limpbound
Author
Paula Scher
Editor
Mark Lamster
Publisher
Princeton Architectural Press
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