Miriello Grafico, Stationery system
Miriello Grafico, Stationery system
Miriello Grafico, Stationery system

Miriello Grafico, Stationery system

Miriello Grafico, 2007

Description

Miriello Grafico needed a new identity system to coincide with a move into a new, modern studio space. It was important that the identity not only reflect the space but also refresh the firm’s previous identity, which had been used for over 15 years. The move provided the studio the perfect opportunity to reevaluate where they are and how they wanted to present themselves moving forward. The overall presentation of the identity is modern, clean and minimal. Unique printing techniques and finishes were used to intrigue and entice the recipient. A subdued color palette of high-contrast tones are accented with a warm blue that is used sparingly throughout. The design uses a tint-varnished grid pattern that aids the viewer and directs their eye as they scan each piece. In the case of the business card, it creates an alignment marker for the wraparound labels.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Stationery

Credits

Design firm
Miriello Grafico
Creative director
Dennis Garcia
Designer
Dennis Garcia
Printers
Neyenesch, Defrance
Printing methods
Litho, letterpress, engraved
Papers
Mohawk, cool white, vellum
Typefaces
Akzidenz-Grotesk, Bembo
Client
Miriello Grafico
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