Parker Marketing Identity

Parker Marketing Identity

Cue, Inc., Minneapolis, Minnesota, 2009

Description

Parker Marketing Group specializes in consumer insight and engagement strategy. The group collaborates with companies looking to create valuable relationships between customers and brands. The Parker word mark uses a series of icons to represent the values of the Parker philosophy—purpose, connection and vigilance. The icons and bright colors add personality and keep the idea of “people” at the core of the identity.

Juror Notes

Fun logo. Smart integration of icon into the logotype.

Collections: AIGA 365: 31 (2010)
Discipline: Brand and identity systems design
Format: Business card, Logo, Stationery, Envelope

Credits

Design firm
Cue, Inc.
Creative director
Alan Colvin
Designer
Kate Arends
Producer
Chris Thomas
Printer
Franklin Press
Client
Parker Marketing Group
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