“Eagle’s Eye—A New Perspective” Catalogue
“Eagle’s Eye—A New Perspective” Catalogue
“Eagle’s Eye—A New Perspective” Catalogue
“Eagle’s Eye—A New Perspective” Catalogue

“Eagle’s Eye—A New Perspective” Catalogue

Socio X, New York, New York, 1997

Description

The Eagle’s Eye catalogue of sweaters titled “A New Perspective” was produced and designed to reposition this conservative sweater maker. Its audience is composed of buyers of women’s and children’s apparel. We approached this new view of the classic sweater through the lens of a kaleidoscope. The classic sweater often shares its place with many more of the same, unlike the unusual couture piece or the special-occasion fashion statement. Using multiples and a new way of seeing something ordinary was an effective way to engage the existing buyers and renew interest in this conservative company.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Socio X
Creative director
Bridget de Socio
Graphic designer
Albert Lin
Digital imager
Ninja van Oertzen
Photographer
Ivven Afanador
Typeface
Futura
Printer
Diversified Graphics
Papers
Gilbert Gilclear Translucent 90#, Mead Signature Dull 80# Cover
Client
Eagle’s Eye
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