Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging
Aldo Comfort and Fit Packaging

Aldo Comfort and Fit Packaging

ALDO Group, Montreal, Quebec, 2009

Description

The in-house design team at Aldo sought to convey a simple, utilitarian voice with this packaging for the store’s line of insoles and gels. The package is translucent for easy recognition of what is contained but also conveys a certain softness to communicate what the product can do for you. It is resealable to encourage reuse and 100-percent recyclable.

Juror Notes

I like how “anti” this packaging is.

All you have to do is look at Dr. Scholl’s to see why this package works.

It is shocking for a shoe-aid product to look this good.

Sometimes a little translucency is all you need. We’ve all seen these products before, so you won’t learn anything by seeing them in a glassine bag. This is a much more interesting way of establishing a line.

Collections: AIGA 365: 31 (2010)
Discipline: Package design
Format: Package

Credits

Design firm
ALDO Group
Creative director
Douglas Bensadoun
Art director
Gerard Cleal
Designer
Danielle Autran
Client
Aldo
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