Basin White, Logo

Basin White, Logo

Duffy & Partners, Minneapolis, Minnesota, 2007

Description

Bath-and-body retailer Basin decided to launch a second, more upscale concept: Basin White. Black-and-white brand and graphic designs reflect a sense of understated elegance and luxury, and accentuate the beauty of the products they package simply.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Logo

Credits

Design firm
Duffy & Partners
Creative director
Dan Olson
Designers
Alan Leusink, Allison Newhouse
Copywriters
Alan Leusink, Lisa Pemrick
Project manager
Jen Jagielski
Typeface
Bank Gothic
Client
Basin White
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