The Progressive Corporation 1997 Annual Report
The Progressive Corporation 1997 Annual Report
The Progressive Corporation 1997 Annual Report

The Progressive Corporation 1997 Annual Report

Nesnadny + Schwartz, Cleveland, Ohio, 1998

Description

For this annual report, “true stories” were included that show how Progressive meets the needs of its customers seven days a week, twenty-four hours a day, and is changing the face of auto insurance. Eleven artists were commissioned to respond visually to each narrative. Their work was published in the report and then became part of Progressive’s art collection. We were challenged to create an annual report that was worthy of the incredible history that is associated with these publications. Working within a very loose framework, in which the possibilities for creative investigation and expression were quite broad, we wished to invent a publication that was specifically relevant to Progressive.

Collections: Communication Graphics: 20 (1999)
Discipline: Corporate communications design
Format: Booklet

Credits

Design firm
Nesnadny + Schwartz
Creative directors
Mark Schwartz, Joyce Nesnadny
Designers
Joyce Nesnadny, Michelle Moehler
Artists
Marty Ackley, Donald Beachler, Linda Burnham, Jody Guralnick, Jane Hammond, David Humphrey, Sean Mellyn, Amy Sillman, Elena Sisto, Megan Williams, Andy Yoder
Photographers
Ron Baxter Smith (cover), Design Photography Inc. (artwork)
Writer
Peter B. Lewis
Typeface
Trade Gothic
Printer
Fortran Printing, Inc.
Papers
French Construction Whitewash Cover, French Parchtone 60# Text, Warren Strobe Gloss #100 Text, French Frostone Flurry 70# Text
Client
The Progressive Corporation
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